FITUP
FITUP is the brand new label by Louvre Hotels Group that meets the clients’ needs of health and wellbeing.
The FITUP concept transforms the hotel room into a private workout space complete with gym equipment and coaching videos.
The FITUP logo has been conceived to express the dynamism of the brand and its colors infuse an image of energy and vitality.
Alongside the logo a series of pictos have been designed to show the range of disciplines available as gym classes on the room device.
CLIENT: LOUVRE HOTELS GROUP
